How companies have experienced the SURE Model:

“A professionally delivered workshop with significant impact”
According to the CEO, even the preparatory assignments sparked new discussions within the organization and created a strong foundation for the workshop. The Core Competence Tree tool was found especially useful in clarifying strategic choices and priorities. The company plans to integrate SURE practices into its own strategy work and has already recommended them to its sister companies.

“A practical framework for executive strategy work”
The CEO described the model as highly supportive for executive team collaboration. The leadership team continued developing scenarios and revisits them regularly. The model provides a clear framework for envisioning alternative futures and identifying and developing critical competencies.

“Lasting impact on strategic thinking”
An entrepreneur found the future workshops enriching and thought-provoking. The scenario drafts were revisited even after the workshop — a sign of the model’s long-term impact and value in strategic work.